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Frequently Asked Questions


Questions About Waffle Weave Towels

How can I find out about new products?
We always announce new products via email, and on our Facebook page.  You can sign up for email , or like us on Facebook so you'll always be the first to know!

How much will the Waffle Weave Towels shrink?
Because they're 100% Cotton and woven in a flat weave that will form little "honeycombs" after washing, our towels are generously oversized to allow for shrinkage of between 12-15%.  

What sizes do your towels come in?
Classic Waffle Weave Towel Measurements (before washing):
Bath Mitt: not available 
Wash Cloth: 14.5x14.5"
Guest Towel: not available 
Hand Towel: 20x40"
Bath Towel: 32x62"
Bath Sheet: 40x80"
Bath Mat: not available

Modern Waffle Weave Towel Measurements (before washing):
Bath Mitt: 7x10"
Wash Cloth: 14x14"
Guest Towel: 14x24"
Hand Towel: 20x37"
Bath Towel: 32x62"
Bath Sheet: 40x80"
Bath Mat: 27x34.5"

What's the difference between the Classic and Modern styles?
We get asked this question a lot! So we've put together a whole page dedicated to explaining the difference, click here to read more. 

How is Waffle Weave different from terry towels?
In a terry towel, the fabric is woven into loops that absorb water, and hold onto it, drawing it away from your body, and holding it in the towel. In a waffle weave towel, the fabric is woven into a very unique flat weave that will form small honeycombs after washing. These honeycombs draw the moisture away from your body, but because the weave itself is flat, the water evaporates much more quickly, and the towels dry much faster than terry.

What is real Waffle Weave?
Lots of times,  robes and towels are described as "waffle weave", but may be made of microfiber fabric, are just terry with a waffle pattern, or they're a soft, woven style of waffle weave.  They look like waffle weave, but lack the ability to shrink with washing, forming the little honeycombs that are the hallmark of real waffle weave. The honeycombs that form in real waffle weave towels are critical, because they offer vastly more surface area for water to evaporate from, which is why they dry so quickly.  Plus,  they trap little pockets of warm air next to your body.  Click here to read more. 

Is your cotton organic?
Our cotton is Natural Cotton, which is grown in Pakistan, from defoliant-free plants, and processed without dyes chemicals and only peroxide-bleach. Most mechanically-picked cotton is sprayed with defoliants just before picking to make the leaves wilt and drop for an easier harvest. True "Certified Organic" cotton must be grown in accordance with organic farming principles, and there are several stages that must be verified by a certifying authority. While our cotton is not Certified Organic, it is grown and processed using minimal chemicals. Our products are all Oeko-Tex Standard 100 Certified, an international certification of environmentally-responsible manufacturing processes.

What type of cotton fiber are the towels made of?
Our towels are made with long staple cotton so they don't fray as easily.

Can you tell me more about Oeko-Tex 100 Standard Certification?
Sure! The Standard 100 by Oeko-Tex is a worldwide testing that certifies fabric is free from certain substances and processes that are potentially harmful to people and the environment. A few of the substances listed on the organization’s site include formaldehyde, plasticisers, nickel and harmful chemicals, even if they are not legally regulated yet (click here to read more on It's especially important for those who have sensitive skin or chemical sensitivities.

Are waffle weave towels exfoliating?
Yes. Unlike terry towels or waffle-patterned terry towels, real cotton waffle weave towels like ours shrink and form little honeycombs after washing and drying. Honeycombs are great in two ways: they create more surface area so towels dry much more quickly, and their "bumpy" texture offers gentle exfoliation when you dry yourself off.  A little exfoliation allows moisturizers to soak into skin more easily so it can be very beneficial.  For gentle face exfoliating, use a waffle weave washcloth and a mild soap when you wash your face to gently exfoliate tired, dry skin away.  

What is the color fastness of the Waffle Weave towels?
Color fastness is a term used in the dyeing of textiles that characterizes a material's color resistance to fading or running. This is a tricky question because every community has different ways of treating their water, with some using more chlorine than others, which has an impact on a fabric's color fastness. In general, our lighter colored towels:  White, Cream and Pewter are very stable.  Our medium-colored towels: Seafoam, Stone and Slate may fade just a little if your water is highly chlorinated, but are otherwise good.  The towels most in danger with highly chlorinated water are the darker ones:  Indigo, Coral, Aqua and Midnight Blue, simply because they are so dark to start with. If you're unsure of how your water is treated, we recommend you try ordering just a washcloth and give it a few washes to see how it responds before you order several towels.

Are your Cream colored towels dyed or are they actually the natural (un-dyed) color of the cotton?
The Cream colored towels are dyed that color. We have carried "Natural" colored towels before which were unbleached and un-dyed. The Natural color varied a good deal, since the color of raw cotton can vary from harvest to harvest, which was why we transitioned to dying them a Cream color. Our Cream towels are dyed with the environmentally sensitive dyes and are Oek-Tex Standard 100 Certified.  

Some of my colored towels don't seem to match, why is that?
Our towels are made of 100% natural raw cotton so initially it varies in color significantly. Our dyes normally will cover the variance in color, but because we use eco-friendly processing (free of defoliants, dyes and synthetic chemicals) there may be slight color variations between towels. 

How can I make my towel as absorbent as possible?
Cotton fibers have a natural wax layer, which helps protect the cotton bolls from rain (read more from Barnhardt Cotton).  Because we minimize chemicals used in processing, occasionally there may be a bit of that wax remaining on the fibers, which make new towels less absorbent.  It's super easy to fix. Just add a cup of vinegar to your wash a couple of times.  Vinegar is also helpful for areas with hard water, which can also affect absorbency. 

Can I use a fabric softener to make my towels softer?  

I wouldn't.  Fabric softeners coat the cotton fibers, repelling water and making towels less absorbent. Most people really like the gentle exfoliation that comes with a waffle weave towel, but if you don't, just wait.  They will naturally get softer and friendlier over time as you wash and dry them.

I've been looking for Bellora Towels from Italy.  Are your towels similar?  

Our towels are pretty similar to Bellora towels, and they are a lot more affordable.  Our Classic towels are the closest in design. Click here to read more.

I want to dye my waffle weave towels, is there a specific dye you recommend?
Whether you're wanting to dye your white towels a fun, new color or needing to dye towels that have faded by the sun during line drying, we have good news. Our towels are made of 100% Natural Cotton and can take dye pretty easily. We recommend using RIT dye, which is quite easily available. RIT also has a great website, with lots of interesting ideas. Click here to read about how to dye Natural fabrics like our waffle weave towels. 

I love my waffle weave towels! What else can I use them for?

  • Bath Towels (in either Classic Style or Modern Style) are the perfect size for yoga mats during hot yoga. Click here to read more.
  • Our Classic Hand Towel is a great hair drying towel - dry your hair naturally without heat which helps keep it healthy. 
  • Check out our Bright Ideas DIY projects by clicking here. We've put together step-by-step instructions for making various items like Hooded Towels, Tye-Dyed Blankets, etc.

Laundering Questions About Waffle Weave Towels

We've compiled several commonly asked laundering questions here for your convenience. We've also put together our list of Natural Laundry Tips

How do you recommend I wash my Waffle Weave Towels for the first time?

Waffle Weave Towels can be machine washed in warm water with 1/2 cup of vinegar to help the towels form the honeycombs and remove any waxes to help with absorbency.  For darker colored towels, help the colors "set" by adding 1 cup of vinegar, 1/2 cup salt or 1/2 cup of baking soda to the first wash.  (We actually keep a big jar of baking soda with a scoop by the washing machine and add one every time we wash.  Baking Soda helps keep whites whiter, and helps colors stay bright, plus it keep clothes smelling sweet.  It's amazing.) Tumble dry on low heat, or line dry on your clothesline. You may see a bit of lint in the dryer with the first couple loads, but after that there is almost no lint at all.  We recommend not  using fabric softeners or dryer sheets which coat the towel and reduces absorbency. 

How can I get my white Waffle Weave Towels bright and white again without using harsh chemicals?
Dinginess can be caused by lots of things.  Hard water deposits, being washed with a darker item, using too much chlorine bleach (it can cause yellowing), or by minerals in your water.  Whatever the cause, dingy white towels are a bummer and take the joy out of using them.  But there are some simple, natural ways to lighten the whites and brighten them up again. Click here to read more.

Can I dry my Waffle Weave Towels on a clothesline?
Absolutely! Our towels are perfect for line drying and we love it because its eco-friendly, leaves a wonderful fresh smell to towels, and won't wear your towels out the way drying in a dryer can. Plus drying them in the sun can help to naturally whiten white towels. Click here to read more.

My towels seem stiff, how can I soften them?
Our towels do seem to get softer and nicer the more you wash them, but it can be frustrating to wait for it to soften up. So we recommend a simple, inexpensive solution: Add 1 cup of baking soda to the wash water instead of detergent, and then line dry the towels in the sun if possible. A quick tumble on a low heat afterwards should help soften the fabric further. Also, always use medium or low heat if you machine dry - high heat can cause the fibers to tighten up which makes the fabric stiffer.